A small team. A world of experience.
Jasmine Holidays is an independent tour operator in Petersfield, Hampshire. Since 2007 we have arranged tailor-made long-haul holidays, and today we cover 53 countries across Asia, Africa, the Americas and beyond. This is what you can expect from us.
A specialist who knows the region
Your specialist remains your main contact from your first enquiry until you return home. Every one of our specialists has at least 10 years in travel, three have more than 20, and two have lived and worked in Asia.
A holiday that fits you
We start with your dates, your interests and your budget, then adjust the plan with you until it is right. Trips often combine independent travel with pre-arranged transport and private or shared excursions, so you choose how much is organised for you.
Honest advice on value
Good value is not the same as the lowest price. We tell you where spending more is worth it and where it adds very little, as we would for our own families.
Financial protection
ATOL T9762 · Travel Trust Association U5660
24/7 emergency support
While you are away
It started with a villa in Tobago
The idea for Jasmine came to Philip Hodges while staying at Castara Retreats in Tobago. Every villa was different, the atmosphere was relaxed, and the accommodation offered remarkable value compared with much of the Caribbean. At the time, few UK holiday companies featured it.
Philip was working for a large tour operator. That stay helped convince him to start his own company, bringing the same attention to character, personal service and value to the holidays he arranged.
He founded Jasmine Holidays in 2007 and still owns the company today. The inspiration came from the Caribbean; the appreciation for distinctive accommodation and good value shaped our first holidays in Asia. Our range then grew as specialists with experience in other parts of the world joined the team. We still arrange Caribbean holidays, although our main specialisms today lie elsewhere.
The qualities that first drew Philip to Castara — character, personal service and good value — remain the standard we set for every holiday we arrange.
The choices we would make for our own families
When we recommend a hotel or put together an itinerary, we ask ourselves whether we would choose it for our own holiday — or for someone in our family. That means weighing up what you get for your money.
Our specialists compare a broad range of options, drawing on trusted local partners, property visits, ongoing client feedback and careful assessment of hotel reviews. We look beyond attractive photographs to consider how a property will work as part of your particular trip.
Meet our specialists
Tom
Asia · Nearly 30 years in the travel industry
Tom has been with Jasmine for over 15 years. He previously lived in Asia, establishing and running a local office for a UK tour operator. His extensive travels across the region and holidays with his own family inform the trips he plans.
“Tom’s choice of hotels and accommodation was perfect throughout.”
Denise Dulson · Trustpilot, March 2026 · 5 out of 5 stars · Read the full review
Amy
North America & Japan · 10+ years in the travel industry
Amy plans holidays across North America and Japan, drawing on her travels in the USA, Canada and Japan. Her extensive US travels include Alaska, Utah’s national parks and the Deep South. She also brings a particular interest in wildlife and expedition cruising.
“Amy could not have been more professional, helpful and knowledgeable.”
Karen H · Trustpilot, December 2025 · 5 out of 5 stars · Read the full review
Ian
Africa & Asia · 20+ years in the travel industry
Ian has spent more than 20 years helping clients plan their holidays, following a five-year journey across six continents. His first-hand experience includes Southeast Asia, Kenya, Botswana, South Africa, Tanzania and Namibia, with wildlife encounters in the Serengeti among his highlights.
“Ian remained very helpful and courteous despite me and my wife chopping and changing our minds.”
Mike Hoare · Namibia · Trustpilot, February 2026 · 5 out of 5 stars · Read the full review
Luke
Asia & Africa · 20+ years in the travel industry
Luke has been with Jasmine for over 10 years, arranging holidays across Asia and Africa. He previously spent several years living in Thailand, helping establish a local travel company. Thailand is a particular strength, alongside his experience of diving and travelling with young children.
“His knowledge was superb and we are already looking at next year.”
Caroline Murray · Trustpilot, February 2026 · 5 out of 5 stars · Read the full review
Irina
Central & South America · 12+ years in the travel industry
A native Spanish speaker based in Barcelona, Irina works closely with our partners across Latin America. Her own travels include Argentina, Ecuador, Peru, Costa Rica and Mexico, informing the routes and places to stay she recommends.
On a Costa Rica holiday where some arrangements did not go to plan:
“But despite the time difference both the in country team and Irina were there to resolve them quickly and without fuss.”
Nick Thomson · Trustpilot, September 2025 · 5 out of 5 stars · Read the full review
Josh
Asia, Indian Ocean & Middle East · 12+ years in the travel industry
Josh’s professional experience spans Asia, the Indian Ocean and the Middle East. He spent 18 months exploring Asia, Australia and New Zealand and has travelled independently in India. He works closely with local partners to put together the details of each holiday.
“Josh at Jasmine Holidays was great. He was very helpful and patient with all my requests and changes and offered good value for our trip.”
Andrea Wallington · Trustpilot, September 2026 · 5 out of 5 stars · Read the full review
The team looking after your booking
Planning your itinerary is one part of arranging your holiday. Preparing the travel documents, managing the accounts and keeping the administration in order matter too. Philippa, Vicky and Julie work alongside our specialists to take care of these details.
Philippa · Travel documentation
Brings the details of your arrangements together so you have the information you need before you set off.
Vicky · Accounts
Manages Jasmine’s accounts and the financial administration behind your booking.
Julie · Administration
Works alongside our specialists on day-to-day booking administration, helping keep your arrangements organised as your holiday takes shape.
Support when you need it
We provide 24/7 emergency support while you are away. Emergency calls are dealt with by a member of our own team, whatever the hour. You will find the emergency contact numbers in your travel documents.
If a flight is cancelled, a schedule changes or adverse weather affects your plans, we help work through the options and coordinate with airlines and local partners.
Financial protection
We are ATOL-licensed and members of the Travel Trust Association. Our UK flight-inclusive holidays are ATOL protected, and our TTA membership provides financial protection through a protected trust account. Read more about how your booking is protected.
UK flight-inclusive holidays
ATOL number T9762
Protected trust account
Member number U5660
Independent and
based in Petersfield
What our clients say
★★★★★ 4.9 out of 5 on Trustpilot
From over 130 independent client reviews, including the comments on our specialists’ profiles above.
Read our latest reviews on Trustpilot · Read more client stories
Earlier clients left 178 reviews on Feefo, with a 5 out of 5 rating (reviews from 2022 and earlier). Read our Feefo reviews
Start with your wish list
You don’t need to arrive with a finished itinerary. Tell us what you would like to see and do, your approximate dates and budget, and any preferences about accommodation or the way you like to travel.
We will put together a recommended itinerary, explain our suggestions and fine-tune the arrangements with you. You can ask questions, consider alternatives and decide what works for you without pressure to book.
Get in touch
Whether you have a detailed wish list or just a destination in mind, we would be pleased to hear from you.
Call 0333 7000 747, Monday–Friday, 9am–6pm, or email sales@jasmineholidays.co.uk.
